Audit and fix what ChatGPT, Gemini, and Perplexity say about you
TL;DR: A new guide explains how AI chatbots (ChatGPT, Perplexity, Gemini) source information about people and shows how to audit and correct inaccuracies that shape first impressions.
Why it matters: Clients and partners now often get a quick profile from chatbots before they meet you. Errors or outdated info can cost trust and opportunities. Fixing what those systems repeat protects reputation and revenue.
What to do:
- Ask major chatbots what sources they used for information about you and collect links.
- Update and centralize accurate profiles on authoritative pages (your site, LinkedIn, industry bios).
- Publish a concise, AI-friendly bio or FAQ so models can find and cite the right facts.
Source: Will Jones
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