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Audit and fix what ChatGPT, Gemini, and Perplexity say about you

Audit and fix what ChatGPT, Gemini, and Perplexity say about you

TL;DR: A new guide explains how AI chatbots (ChatGPT, Perplexity, Gemini) source information about people and shows how to audit and correct inaccuracies that shape first impressions.

Why it matters: Clients and partners now often get a quick profile from chatbots before they meet you. Errors or outdated info can cost trust and opportunities. Fixing what those systems repeat protects reputation and revenue.

What to do:

  • Ask major chatbots what sources they used for information about you and collect links.
  • Update and centralize accurate profiles on authoritative pages (your site, LinkedIn, industry bios).
  • Publish a concise, AI-friendly bio or FAQ so models can find and cite the right facts.

Source: Will Jones

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